Ethical Time, the first sustainable fashion app



Buying without blowing is a choice that we should all be able to make . With this philosophy, the Ethical Time Foundation has launched a crowdfunding campaign in Verkami , to raise funds that will allow it to create the first sustainable fashion mobile application in Spain.

The Ethical Time app will be the first platform designed to facilitate access to this type of fashion and is designed so that you can quickly identify which stores sell the piece of clothing you are looking for, and completely free of charge. A free virtual space that serves as a meeting point between brands of sustainable clothing and footwear and consumers.

The designer of the application is a student of Publicity and Public Relations of Pompeu Fabra University, Ignasi Eiriz , also creator of the Ethical Time Foundation, who thinks it is not easy to find alternatives for those who want to wear sustainable and ethical clothing.

“With the moment of being ethical, -explains in the presentation of Verkami, we want to make possible the coherence between values ​​and actions and to be able to offer the alternative to a subject of which we are often afraid to reflect: labor exploitation”.

He believes that in recent years there has been a great increase in the number of people aware of these values ​​and also in stores that offer an alternative and that their app will be the connection between both sides.

How will it work?

C%C3%B3mo funciona

In addition, Eiriz plans to create the first Sustainable Fashion Consumers Network and through various actions, state that they want a change. The members of this network will be those that will make possible the maintenance and development of the application and association over time.

The project has the support of different institutions such as the Barcelona Sustainable Fashion Association, the president of the Justícia y Paz Association of Barcelona, ​​Arcadi Oliveres and Slow Fahion Next, the largest sustainable fashion directory in Spain currently.

The project needs 20,000 euros to finance the creation of the application and the website. The crowdfunding campaign began on December 10 and will end on January 20. The launch of the app is scheduled for May 15, 2018.

The application and the website will collect all the stores in Spain that have brands that are responsible with people and the environment and that aim to generate a positive social impact; and will concentrate all the online sales pages of the territory, because most of the companies in the sector only have Internet presence.